Westhaven Retail Development Potentials

Westhaven Retail Development Potentials

Franklin, TN

On behalf of Southern Land Company, Mr. Gross forecasted the market potential and development feasibility for the Town Center of a Traditional Neighborhood Development (TND) planned for this suburban Nashville community in Williamson County. He provided detailed findings on demand by specific retail category and recommended an appropriate tenant mix, siting, and marketing strategy for the development to ensure that it complements, rather than competes with, historic Downtown Franklin. The establishment of urban growth boundaries by the State government has impacted on the development potential for convenience goods in this market, resulting in a different type of destination-driven marketing strategy for the developer. 

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