U.S. Route 40 Corridor Revitalization Strategy

U.S. Route 40 Corridor Revitalization Strategy

Baltimore County, MD

U.S. Route 40 was at one time the primary traffic corridor linking the booming cities of Baltimore and Philadelphia.  Motels, shopping and services lined the road from downtown Baltimore far into its suburban ring.  Completion of I-95 and newer development even further out of the city forced many of the older suburban businesses to stagnate or close.  As project director for a consultant team, Mr. Gross assisted Baltimore County’s planning office by analyzing the retail and service market potential along this suburban corridor, identifying marketing strengths, and preparing a marketing strategy as part of a physical redevelopment plan.

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