Retail Recruitment and Marketing Strategy


 
 

Retail Recruitment and Marketing Strategy

Sidney, OH

Mr. Gross worked for the City of Sidney on a strategy for recruiting downtown and suburban retail stores to the city. He focused on the potential for large retailers and department stores that would serve as anchors for further development. His resulting strategies re-directed the city to attract restaurants and entertainment facilities that would serve a broad destination market. He also worked on behalf of the city to attract several specific tenants, including Old Navy and Applebee’s. The City was successful in attracting restaurants to the downtown area based on Randall Gross’s market and tenant outreach efforts.