Old Town Retail Business Analysis & Market Potentials

Alexandria, VA

Mr. Gross completed work for the City of Alexandria on a business assessment and marketing strategy for King Street and historic Old Town, Alexandria’s commercial heart. The City and its leadership are concerned about strengthening King Street and Old Town’s role as the city’s core retail district and as a prime source of tax revenues. There was also a concern that chain strores and other mass-market retail was crowding out the local business base. Mr. Gross assessed existing business operating conditions, inventory, and key marketing issues; performed a market potentials analysis; and provided strategic recommendations for marketing and business strengthening. He also examined potential for a Business Improvement District (BID) on King Street.

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