Old Town Market Analysis & Marketing Strategy
Old Town Market Analysis & Marketing Strategy
Takoma Park, MD
Mr. Gross completed work for the Old Takoma Business Association (OTBA) on a market analysis and marketing strategy for the main business district (Old Town) of Takoma Park. OTBA is the main street organization for Takoma, an historic “streetcar suburb” of Washington DC that has developed a reputation as a center for progressive political activism. Mr. Gross developed a marketing strategy that focused on ways to increase the destination market potential for existing and potential small, specialty retail businesses in this area.