Muscle Shoals National Heritage Area Management Plan

Muscle Shoals National Heritage Area Management Plan

Muscle Shoals, AL

Mr. Gross worked on a similar plan with The Walker Collaborative for the Muscle Shoals National Heritage Area, a multi-county region of northern Alabama along the Tennessee River. Mr. Gross tested the tourism and economic potentials for the region and help to devise strategies for heritage-based tourism and economic development. Again, Mr. Gross provided management input on budgeting and sources of funding including commercial revenues, and operational input on grant-making and other programs for the heritage area. Here, the region is known for the music recording industry at Muscle Shoals and for the river-based environmental and cultural heritage that provides an under-pinning for development. Mr. Gross examined the economic impacts of the proposed plan as well. The team worked for the non-profit Muscle Shoals National Heritage Area (MSNHA).

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