Lower Georgia Avenue Commercial Revitalization

Lower Georgia Avenue Commercial Revitalization

Washington, DC

As a Senior Associate for a national consulting firm, Mr. Gross helped define two commercial redevelopment alternatives for the Georgia Avenue Corridor, near Howard University, a historically black college in Washington. One alternative involved the re-establishment of the area as an entertainment district, once famous as a hub for black artists and entertainers.  The other alternative sought to create a viable mix of retail and medical office uses related to Howard University and surrounding hospitals.  Mr. Gross determined the retail & entertainment market potential and recommended a strategy for marketing.

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