Hollywood Retail District & Development Feasibility

College Park, MD

Mr. Gross provided a retail market potential assessment and site development analysis for the Hollywood district in College Park, home to University of Maryland. He assessed the market potentials within the district and at specific redevelopment sites. He then tested the financial feasibility for redevelopment of these selected sites for three alternative projects. It was determined that higher office components provided a better cash-on-cost return to a potential developer and reduced risk associated with public involvement in the project. Mr. Gross completed this work for the City of College Park’s planning and economic development department.

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