Hollywood Commercial District & Development Feasibility

College Park, MD

Mr. Gross provided a retail market potentials assessment and site development analysis for the Hollywood district in this Washington, D.C. suburb. He assessed the market potentials within the district and at specific redevelopment sites. He then tested the financial feasibility for redevelopment of these selected sites for three alternative projects – a retail shopping center, a mixed-use retail / office building, and a professional office building. It was determined that the higher office components provided a better cash-on-cost return to a potential developer and reduced risk associated with public involvement in the project.

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