High Point Road Corridor Market Analysis & Strategy

Greensboro, NC

Mr. Gross completed work on market analyses and a revitalization strategy for the W. Lee Street / High Point Road Corridor for the City of Greensboro, Department of Planning. He examined the retail, housing, office, industrial, and lodging potentials within the corridor, which stretches from downtown Greensboro out past the University of North Carolina – Greensboro (UNCG) campus, the city’s Coliseum, and convention center to suburban areas along I-40. He focused on opportunities generated by UNCG, and he conducted a housing survey of university faculty and staff as part of the study. Mr. Gross has developed a strategic plan based on the findings from the various market assessments and surveys which fed into an overall revitalization concept plan for the corridor.

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