Downtown Russellville Retail Market Analysis

Russellville, AR

Mr. Gross completed work on a market analysis and marketing strategy for downtown Russellville, Arkansas. As part of this work, Mr. Gross forecasted the market potentials for retail and restaurants in the downtown area and participated in a charrette to determine the appropriate development plan and concepts for marketing downtown. As an outcome from this analysis, Mr. Gross determined that demand for restaurants downtown, and overall revitalization, was dependent to a large degree on the ability of the city to secure liquor licensing for the downtown area. A strategy was developed to create a special district where liquor by the drink would be allowed through a community partnership. Mr. Gross completed his work as part of a planning team led by The Walker Collaborative.

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