Downtown Retail Market Analysis & Recruitment Strategy

Edenton, NC

Mr. Gross worked for the Town of Edenton, North Carolina, on a retail market analysis and recruitment strategy. This small waterfront town (population 4,966) has an attractive and successful main street downtown. However, a developer has received approval to construct a major highway-oriented retail project outside of town that is likely to impact on the downtown retail market. Mr. Gross helped the town develop a pro-active strategy for enhancing its destination draw in order to compete with the new commercial center once it is built. He based his recommendations on the findings of his market analysis. This work was completed for Destination Downtown Edenton, the Main Street organization representing downtown merchants and property owners.

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