Bromo Seltzer Tower Artist Studios Feasibility Study

Baltimore, MD

Mr. Gross completed a market analysis and financial feasibility study for conversion of a national historic landmark, the ca. 1910 Bromo-Seltzer Tower in downtown Baltimore, into artist work studios and gallery space. The historic building, (once capped by a 15-tonne, steel, lighted bottle of Bromo-Seltzer digestant), is an icon for the city. Mr. Gross assessed the market support and pricing for artist studios and also assessed the local and tourist-generated market support for ground-floor art gallery space. Mr. Gross recommended using the unique characteristics of the building, such as tours of the inside workings of the world’s largest mechanical clock in its Florentine-inspired tower, as a way of generating revenues in support of building operations. A fundraising strategy was also recommended that included support from State government based on the economic impact of the project on downtown revitalization. Since completion of Mr. Gross’s study, the tower has been successfully restored and rehabilitated as the Baltimore Arts Tower, based on his recommendations.

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