Berwyn Neighborhood Commercial Strategy
Berwyn Neighborhood Commercial Strategy
College Park, MD
Mr. Gross worked with the City of College Park on a strategy for improving several small commercial districts within Berwyn, one of the city’s central neighborhoods. College Park is home to the University of Maryland. As a result, the university has tremendous influence over the local market base. These small commercial districts partly function as neighborhood-serving nodes, but also offer destination retail opportunities. Mr. Gross determined the appropriate mix and marketing strategy that enhances the role of the small commercial district as a neighborhood asset in this college town.